Analyst - Retention and Churn.Fixed Broadband
2023-05-19
Full Time
Description
Reports To: Manager - Retention and ChurnDivision: Fixed Broadband
Mission:
- Contribute to the development, execution, and evaluation of diverse BTL campaign initiatives with a primary focus on customer retention and management throughout the customer lifecycle.
- Utilize data warehouse to segment and analyze broadband customers, with the goal of minimizing churn, driving incremental revenue, and enhancing customer spend.
Description:
- Identify opportunities within the broadband customer base to optimize revenue and effectively manage campaigns by developing relevant programs to address these opportunities.
- Monitor and track campaign performance throughout the campaign lifecycle, making informed decisions regarding the continuation or discontinuation of campaigns.
- Devise and implement pilot campaigns to determine the most effective approach for campaign deployment, offer development, and campaign scripting before scaling up.
- Craft, revise, and proofread campaign scripts to ensure the delivery of compelling and impactful marketing communication that drives campaign uptake and improves campaign success rates.
- Ensure that campaign activities do not result in revenue dilution.
- Manage the implementation, tracking and measurement of marketing campaigns
- Design monthly campaign calendar and campaign plan for execution, ensuring timelines are met and target is in line with strategy.
- Support the campaign segmentation analyst as needed.
- Contribute to and participate in brainstorming sessions for campaign ideas and cross-functional meetings related to Customer Lifecycle Management as required.
- Perform Customer Lifecycle Management activities that translate into elongated customer life cycle.
- Demonstrate broad understanding of Big Data end-to-end ecosystem and dependencies to identify trends in customer dynamics
- Interface with segment managers to understand their campaign needs in supporting product development and performance throughout their product lifecycle
Education:
- First degree in any related discipline
- Fluent in English
Experience: 3 - 7 years’ experience including:
- Experience in Database Management within the telecommunications industry
- Experience in developing test design, significance testing, establishing error ranges, and key success metrics.
- Experience with major campaign management platform(s) within the telecoms industry
- Demonstrable reporting & analytical skills
- Experience in campaign evaluation, reporting
- Proficiency in Microsoft Office Tools (Word, PowerPoint and Excel)
- Good understanding of customer data analysis, segmentation techniques and profiling
- Experience leveraging analytical tools including SQL, python, R, Power-BI to build analytics product and perform analysis
- Deep understanding of Enterprise Business products and services
*Eligible Females and People with Disabilities are encouraged to apply.